Wieden + Kennedy
Led large-scale creative productions, bringing bold ideas to life through close collaboration with designers, producers, and strategists. Focused on keeping stories clear, ideas strong, and execution seamless from concept to delivery.
OLD SPICE
A selection of bold and offbeat campaigns produced for Old Spice, blending sharp humour, high energy visuals and unexpected storytelling.
CORONA: PLASTIC LETTER
Produced a global call to action on ocean plastic, crafting a letter made entirely from reclaimed debris on a beach in Mexico’s Yucatán. Collaborated with Corona, local artists and cleanup crews to transform waste into a powerful message — and leave the shore cleaner than we found it.
CORONA: NATURAL BAR
Brought to life a fully functional bar made entirely from naturally occurring, sustainable materials to launch Corona’s new 100% natural beer recipe. Designed and operated for a week, it served guests and visitors while reflecting the brand’s connection to nature.
NIKE: "Winning Isn't For Everyone"
Oversaw design production across film and global rollouts for Nike’s 2024 Olympics campaign, Winning Isn’t for Everyone. Managed coordination between creative, athlete teams, and multi-city OOH to launch a bold new brand voice celebrating the unapologetic pursuit of victory.
